The Art has Its Reasons

“Though the times are bleak and shrouded in uncertainty, where even paying rentals are difficult, I have never stopped painting even for a single day.”

In these unprecedented times, messages such as these coming from an unpretentious artisan from the heartlands in India, propel strength, hope and resilience to the forefront, overcoming any anxieties and fears.

Deepavali in India is traditionally a time of joy and cheer, of lightness and brightness, of faith and hope. And of bonuses and income – especially for the independent rural artisans who depend on the festive season for their livelihoods.

Let us come together to make sharing and caring a part of Deepavali festivities, now and in the years ahead. 

We present to you a kaleidoscope of vibrant tribal art, carefully curated for the brilliance of their work, the stories they tell and the talent they showcase.

Indigenously grown art from India has always had a narrative element historically, which has reflected the state of the artist’s world, however vast or compact, and the artist’s unique mind’s eye.

In these challenging times, when their products are not considered essential,  it is the individual artist who has been severely impacted.

Don’t miss this opportunity to light a lamp in the home of an artisan in rural India this festive season!